Creating structure In The Music Industry Chaos

So many different variables are responsible for the succes of your music. And all different aspects affect eachother making it hard to know where to concentrate on to grow your music business to the next level. MansMusic puts structure in todays chaos in the music industry for you with a tailormade approach that guides you to maximize your global potential by analizing your music, defining focus areas and execute to realization. So you can concentrate on creating the best music.

A music publishing company could not have their CEO for six months. They were looking for someone who knew the ins and outs of the business and could manage everything during the interim period. Interim management

This publishing company has a worldwide presence, but had the feeling that they were missing significant turnover in major markets. I analysed their turnover worldwide, and made an extensive report on what they could improve. Business analysis

A production music catalogue had a hard time looking for international distribution as it’s getting more difficult to sign representation deals these days. Tapping into my large network I helped them cover the essential markets taking care of all communication as well. International distribution

A local music company did not increase their revenue although their repertoire was amazing and available via an online search platform. I did some research and found out their sales approach could be much more effective. I offered them specific sales tools to use and results increased significantly. Sales tools

A music catalog that had been around for a few years wanted to expand their repertoire properly and quickly, but because of all the other work, including contact with sub-publishers, registrations, copyright organizations, metadata, distribution to content providers, etc., this did not go as fast as they wanted. MansMusic takes care of all these things and more, allowing them to focus entirely on expanding their musical offerings. Operations

Our Services

Need more revenue?

MansMusic knows where income is generated and helps you increase results by optimizing income structures per territory

Interim management

Interim management for music companies

Global network

Global network of the production music industry

International distribution

Need international distribution? MansMusic helps you set this up

Search for Music

Need advice on how clients search for music? MansMusic has the answers for you, so you can use this for your own catalogue

Search engines

Your music is hard to find in the search engines? MansMusic helps your case

Sales & Promotion

How to get and keep customers

Repertoire analysis

Administration & Operations

The importance of registration, copyright, royalty analysis & metadata

Technology

Search systems –online and offline, distribution, storage

Building music repertoire

And much more

Professional guidance

Production Music professional Paul Gulmans has extensive experience in this landscape as a Senior Executive in the production music industry. Recently as Managing Director Benelux & International Business Development at BMG Production Music, responsible for continental Europe. He has a strong background in the field and a large national and international network of clients, music labels, agents, collecting societies and applied tech developers. He previously worked as Managing Director of MusicDIRECTOR and Music and Images Publishing in the Netherlands and since 2010 of the startup MusicDIRECTOR GmbH in Germany, both of which were acquired by Talpa Music in 2012 and later by BMG in 2014. In 2017, he moved to an international role as Vice President of Systems and Licensing at BMG Production Music. Also, being a guitar player and composer himself, he lives and breaths music.

Paul Gulmans – CEO

Proven strategies that work

Paul’s expertise lies in developing and executing successful sales strategies, managing, mentoring, developing and supporting teams to achieve goals, overseeing international business operations, being a keyperson in the development of music search engines and CRM systems, managing and expanding music catalogues and international communications with catalogues, agents, composers and tech companies, building bridges where needed. His work has contributed to the growth and presence of BMG Production Music and its predecessors in the production music industry and the significant increase in the company's local and global sales in recent years. Paul knows how to turn the rights knobs.